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A powerhouse publication and media collective is seeking a strategic partner to develop a clear and compelling positioning for its B2B Brand Solutions vertical. Its B2B platform tracks all relevant media outlets, news sites, reporters, and social media to bring subscribers a comprehensive view of the latest industry updates. The core activities include:

- News Aggregation
- Content Curation
- Subscriber Engagement

Key Strengths:

The organization's primary strengths lie in its vast reach and influential position:

The Brand Solutions vertical currently lacks a dedicated platform to clearly showcase its diverse range of offerings. This has resulted in a fragmented identity and cluttered information, making it difficult for clients to navigate and understand the services provided.

Objective & Target Audience:

The core objective is to develop a clear positioning statement that communicates the unique value and offerings for the B2B Brand Solutions. This will serve as the foundation for a new awareness campaign aimed at elevating the profile of the Brand Solutions vertical and its comprehensive services. The project will also involve creating a versatile set of digital brand assets to effectively communicate strengths and empower internal teams.

The campaign will target senior business leaders, decision-makers, and key stakeholders within the entire B2B ecosystem

Key Deliverables:

The selected partner will be responsible for delivering the following:

• A new positioning statement

• A suite of brand assets, including credentials presentations, video content, a dedicated website or microsite, and social media pages (such as LinkedIn and YouTube).

Proposals for any additional elements, platforms, or mediums are welcome and should be accompanied by a clear rationale.
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Launch Date: The target launch date for this initiative is July 30th.