Brief Overview:

A 2.5-year-old bootstrapped + angel-funded startup is looking to collaborate with a video content marketing agency to build a long-term organic audience asset across YouTube and Instagram. The focus is on leveraging existing expert-led course footage to create a scalable short-form content engine. The goal is not just content creation from scratch, but strategic repurposing, distribution, and growth optimisation to build audience and top-of-funnel brand discovery.

About the Product:

The product is a self-help/OTT app for parenting coaching. It is a subscription-based platform offering on-demand courses from domain experts such as coaches and psychologists.

Target Audience:

The brand is targeting English-speaking parents across Tier 1 and Tier 2 cities in India, with an immediate focus on performance efficiency, experimentation, and measurable growth.

Brief Requirements:

• Build and scale a YouTube-first organic growth engine
• Repurpose existing raw course footage into high-performing short-form content (YouTube Shorts + Instagram Reels)
• Define and execute content strategy and posting cadence
• Own end-to-end optimization including:
  • Video editing (short-form cutdowns)
  • Title writing and SEO optimisation
  • Thumbnail direction/design strategy
• Manage distribution and publishing across YouTube and Instagram
• Optimise for consistent audience growth across both platforms
• Growth targets:
  • YouTube: 1K → 10K subscribers
  • Instagram: 5K → 20–30K followers

Agency Requirements:

• Proven experience in YouTube growth, short-form content strategy, and audience building
• Strong understanding of Tier 1 Indian digital audiences and content consumption behaviour
• Demonstrated ability to scale educational or knowledge-led content formats
• Strong capability in editing + content optimisation for retention and virality
• Experience managing end-to-end content publishing workflows
• Open to pilot-based evaluation with performance validation
• Strong client references required
• Preference to agencies based in Delhi NCR