A US based shoe brand is looking for an UI/UX design partner to improve the conversion and user experience of its Collection and Product pages.

The goal is to understand where users are dropping off, identify opportunities based on analytics, ecommerce best practices and UX principles, and translate those insights into thoughtful UI/UX improvements.

2. What We’re Looking For

A partner who can bring together:

• Ecommerce conversion thinking — understanding what drives users from browsing to purchase.
• UX expertise — identifying friction points across Collection and Product pages.
• Strong UI/design thinking — turning insights into intuitive, visually strong experiences.
• Data-led decision making — using existing analytics to identify drop-offs and prioritise opportunities.
• Brand sensitivity — improving the experience while retaining BANGS’ existing brand world and storytelling.

3. Scope of Work

A. Analytics & UX Audit

• Review existing analytics and available user behaviour data.
• Identify key drop-off points and potential conversion bottlenecks.
• Analyse the current Collection and Product page experience.
• Benchmark against relevant ecommerce UX and conversion best practices.
• Identify opportunities across navigation, information hierarchy, product discovery, CTAs, content, trust signals and purchase journey.

B. UX Recommendations

Translate findings into clear, prioritised recommendations.

This should include:

• What should change
• Why it should change
• Expected impact on user experience/conversion
• Priority or level of effort where relevant

C. UI/UX Design

Create thoughtful design improvements for the relevant Collection and Product page experiences.

The work should consider:

• Information hierarchy
• Product discovery
• Product storytelling
• Product imagery/content
• CTA placement and visibility
• Variant/size selection
• Trust and reassurance elements
• Mobile experience
• Overall purchase journey

4. Important: What This Is NOT

This is not a brand redesign.

Brand already has an established brand identity and storytelling approach. The partner should work within that existing brand world, finding ways to make the ecommerce experience more intuitive and conversion-focused rather than reinventing the brand.

This is also not a Shopify development project. Brand already has a developer who will handle implementation.

5. Expected Deliverables

• Current-state UX/ecommerce audit
• Analytics-led identification of key friction and drop-off points
• Competitor/best-practice benchmarking where relevant
• Prioritised UX recommendations
• Proposed UX flows/wireframes where required
• High-fidelity UI designs
• Mobile + desktop considerations
• Developer-ready Figma/design files and relevant specifications
• Clear rationale behind key design decisions

6. Ideal Agency Profile

We would ideally like to hear from agencies/teams that have:

• Strong D2C/ecommerce UX experience
• Proven experience improving conversion rates or ecommerce journeys
• A strong UI/design capability
• Experience working with Shopify brands, even though development is not part of this scope
• Ability to work with analytics and translate data into design decisions
• Experience working with established brands where the challenge is evolution, not reinvention

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