PROJECT OVERVIEW

This project is a large retail and lifestyle destination being built in a major Indian city around a high-speed rail and urban mobility hub. It is designed as a modern live-work-play destination that brings together retail, hospitality, entertainment, dining, and commercial spaces at a prominent transit location.

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SCOPE OF WORK

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• Digital Ecosystem Strategy
 Website experience, SEO, search ecosystem, reviews, and discoverability

• Social Media Strategy
 Platform architecture, launch amplification, and channel-specific behavior

• Content Engine
 Narrative-led storytelling, culture-first content, and experience documentation

• Creator & Influencer Program
 Tiered creator ecosystem

• Footfall & Engagement Strategy
 Cohort-specific engagement loops and visit triggers

• Performance Marketing
 Hyperlocal-targeted acquisition and retargeting architecture

• CRM & Community
 Retention, loyalty, and community-building systems