Brief Overview:

A premium alco-beverage company is looking to onboard an integrated marketing agency to drive brand growth and consumer acquisition for its flagship portfolio brand. This is a time-sensitive mandate, with the brand keen to move quickly on identifying the right partner.

Timeline:

The mandate will run for an initial period of 12 months, with a strong focus on building brand salience and scaling demand through digital and on-ground efforts.

Budget:

Media investments are planned in the ₹15–18 lakh/month range for the first 6 months, with potential scale-up based on performance.

Brief Requirements

The agency will be responsible for end-to-end marketing support across:

• Social media management (strategy, content planning, execution)
• Performance marketing & media buying (Meta, Google, etc.)
• Campaign development (digital-first, with strong brand thinking)
• Creative adaptations for BTL initiatives (limited scope)
• Reporting & performance governance (regular tracking, insights, optimisation)

Primary focus:

‍Driving brand salience and consumer acquisition for the hero product portfolio.

Agency Requirements:

The brand is looking for an agency that:

• Has strong integrated capabilities across social, performance, and media
• Demonstrates experience working with premium/lifestyle brands (alcobev experience is preferred)
• Brings strategic thinking, not just execution support
• Is comfortable with fast-paced, performance-driven mandates