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Overview:

A US-based career transformation platform is seeking an influencer marketing agency to drive awareness and sign-ups via LinkedIn & YouTube for its AI-focused upskilling courses and end-to-end career support offerings.

Target Audience:

• US-based tech professionals (engineers, PMs, data scientists, tech leads)
• Age: 28–40, with 9–15 years of experience
• Skews male (60/40 split)
• Locations: West Coast US (PST zone) – Los Angeles, Seattle, San Francisco, Portland, San Diego
• Aspirations: Higher income, FAANG roles, cutting-edge AI work
• Pain points: Skills becoming outdated, interview rejections, visa/job security fears

Brief Requirements:

• Influencer-led content on LinkedIn (static + video) promoting AI career transformation
• Posts to link to webinars or free resources (resume analyser, recorded masterclasses, etc.)
• Emphasis on credibility, relatability, and aspirational career outcomes

Agency Requirements:

• Prior experience running influencer campaigns in the US tech/education space
• Ability to source and manage AI/tech influencers across LinkedIn and YouTube
• Strong understanding of positioning education/learning products for mid-senior professionals
• Capable of delivering a mix of technical authority voices and relatable career stories

Influencer Mix:

• AI/ML Engineers & Practitioners – Hands-on experts at recognizable tech companies, posting on AI trends, tools, and workflows
• Tech YouTubers & LinkedIn Creators – Creators covering career journeys (“How I got into Google”), FAANG prep, AI skills tutorials, and reviews

Sample Influencers:

• ‍Megan Lieu‍
• Thoms Ives