Overview:

A leading nutrition, wellness and food-tech brand is looking for a Creative Strategist and Copywriter based in Bengaluru.

About the Company:

• India's health and Wellness Start-up of the Year - 2025
• Fast-growing nutrition-focused startup on a mission to make everyday nutrition simple, accessible, and effective
• Seen on ‘Shark Tank India’‍
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Key responsibilities:

• Develop and execute creative strategy; take ownership of the brand's creative output across formats for brand and performance campaigns
• Gather a solid understanding of who the category & brand consumer is and why they buy (pain points / desires) and use this effectively to build creative strategy & drive its execution
• Create high performing direct response creatives for performance marketing - videos, static, UGC, product etc.
• Own the entire process & final output from concept, scripting, overseeing the production
• Be on top of creative performance: What’s working & what not; and why
• Collaborate effectively with internal teams (performance, writers, designers/editors, R&D, nutrition) & external agencies to create compelling creatives, in line with business goals
• Conduct research and gather insights to inform copywriting strategy
• Strengthen the ecosystem of best-in-class, fit-for-purpose creative partners to work with
• Stay up-to-date with industry trends & best practices in direct response, copywriting & brand storytelling
• Ensure coherence of brand voice across all creative touchpoints

Who we're looking for:

• 2-5 years of relevant experience in creative strategy, advertising, content, or brand building
• Proven track record of working on consumer brands—preferably D2C, FMCG, Health & Wellness
• Strong grasp of digital-first storytelling and brand thinking
• A sharp eye for copy, design, and visual storytelling
• Excellent communication and presentation skills
• Comfortable managing creative workflows with external partners and in-house teams
• Passionate about purpose-driven brands and the health & wellness space
• Experience working with D2C brands either in an agency/brand side is desirable

Why this opportunity?

• Be part of a purpose-led, growing brand shaping the future of family nutrition
• Work closely with a passionate founding team and category experts
• A culture that encourages ideas, ownership, and experimentation
• Opportunity to create content that educates, empowers, and impacts lives

What is offered:

• Competitive salary and benefits package
• Opportunity to work in a dynamic and creative environment
• Professional development and growth opportunities
• WFO role, office in Ulsoor, Bengaluru