Overview

A leading media and intelligence platform  is looking for a Head of Video and Distribution based out of Delhi.

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About the company

India's largest media and intelligence platform on the startup economy — covering journalism, datalabs, editorial IPs, and more.

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Role Mandate

Own and scale company’s video function across five strategic pillars:

1. ‍Video IPs: original video-first content, podcasts, founder-led formats‍
2. Distribution: multi-platform reach, channel growth, audience-first execution‍
3. BrandLabs delivery: in-house production engine for branded content and sponsored campaigns‍
4. AI-led production: AI integrated across editing, scripting, and distribution
5. ‍Reach today, monetisation tomorrow: build audience first; revenue is the downstream outcome

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What you'll own

• ‍Video strategy & IP development. Define and execute end-to-end video strategy. Build and scale video IPs across audience and branded content. Identify high-leverage formats in startups, AI, business, and tech.
• YouTube channel + multi-platform short-form (0→ 1). Build YouTube channel from scratch: strategy, programming, and scale. Architect platform-native formats across Instagram Reels, YouTube Shorts, LinkedIn Video, X. Decide what format lives where and why.
• ‍Video-first content, editorial standards. Build video output as its own audience engine. Use editorial stories as raw material when relevant; create new video-first content when that’s sharper. Adhere to editorial voice and standards throughout.‍
• Distribution & growth. Own multi-platform distribution end-to-end. Drive algorithmic growth, creator collaborations, paid amplification. Build verticalised content ecosystems (AI, D2C, IPOs). Turn one-time views into sustained audience growth.‍
• AI-led video production. Integrate AI across editing, production, scripting, and distribution. Reduce cost, improve turnaround time, increase output quality. Build the AI-native video engine.‍
• Team & operations. Manage and scale a team of producers and editors. Start hands-on; transition into full leadership within 3–6 months. Build production workflows, systems, and content pipelines.

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Success Metrics

• ‍Viewership and channel growth across YouTube, IG Reels, YT Shorts, LinkedIn, X‍
• Retention and engagement: average watch time, completion rates, share-velocity‍
• Hit rate of new formats: % of new format experiments that scale‍
• Content efficiency: output volume vs. production cost, with AI tooling lifting the ratio‍
• Channel growth velocity: subscriber and follower compound across platforms‍
• Revenue contribution (Phase 2 onward): sponsor-monetisable audience and video IPs

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Who you are

• ‍A senior video operator who is also a creator: you’ve built or scaled a channel (your own or a company’s) and you understand short-form distribution at the level of someone who has shipped 100+ pieces of it.‍
• Audience-first thinking: you build video products that earn their own audience. Editorial is raw material and standard, not the boss.‍
• Multi-platform fluent: IG Reels, YouTube Shorts, LinkedIn, and X are different products to you, and you have proof of that in your work.‍
• Comfortable on camera: not a full-time host, but willing to be part of the face of the channel where the format calls for it.‍
• Hands-on with the craft: scripts, briefs, edits. You can do them, you can teach them, and you can ship at speed when the team is stretched.‍
• Comfortable leading a team: and developing junior producers/editors into stronger versions of themselves.‍
• AI-native in production: you’ve integrated AI tools into video workflows in production, not as a demo.‍
• Strategic + executional: you can spec a 12-month channel roadmap and ship a video by Friday. Both modes are native, neither is a stretch.‍
• Open background: B2B media, consumer brands, SaaS, or solo creator economy. We care about craft, channel-building, and taste, not pedigree.

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What we offer

• A 0-to-1 build of video voice -- strategy, channels, formats, distribution, all yours to define
• A direct line to the founders for both business and editorial alignment
• A meaningful external budget for vendors, freelancers, and creator partnerships
• A team of four to lead, with the upside of growing the function as it scales
• Senior compensation, plus meaningful ESOPs
• Delhi-based