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Brief Overview:

A leading mobility platform is looking to partner with an agency to build and manage a campus ambassador program across Tier 2 and Tier 3 cities in India.

The objective is to drive awareness, adoption, and repeat usage through a combination of student-led digital content and on-ground campus activations, leveraging peer networks and high-frequency touchpoints.

Brief Requirements:

The agency will manage a network of campus ambassadors delivering both content and on-ground visibility.

Per ambassador, per month:

1. Digital

• 2 reels with promo code integration for campaign tracking
• Promotion across 100–200 WhatsApp groups

2. On-Ground

• Campus activations including:
  • Posters
  • Tent cards
  • College fest integrations
  • Other relevant campus touchpoints

The program should ensure consistent visibility across both online and offline channels within campuses.

Agency Requirements:

• Proven experience in campus/youth marketing programs
• Ability to source, onboard, and manage ambassadors at scale
• Strong capabilities in:
  • Content briefing and quality control
  • WhatsApp/community-led distribution
  • On-ground activation planning and execution
• Clear frameworks for tracking performance (promo codes, reach, engagement, usage)
• Structured and consistent reporting across digital and offline efforts

Commercials (Indicative):

• ₹2,500–₹3,000 per ambassador per month