Role Overview

We are seeking an experienced Campaign Manager to lead our performance marketing initiatives across digital channels. The ideal candidate will have a strong background in D2C/e-commerce with proven expertise in Google Ads and other performance marketing channels. This role requires a data-driven professional who can optimize campaigns, analyze performance metrics, and drive measurable business results.

‍

Key Responsibilities:

Campaign Management & Optimization

• Plan, launch, and manage performance campaigns across Google, Meta, Amazon and other paid channels.
• Conduct thorough keyword research, ad copy creation, and landing page collaboration to drive ROAS.
• Lead A/B testing of creatives, landing pages, and audience segments to improve performance.
• Track daily campaign performance (CTR, CPC, ROAS, CPA, etc.) and generate insights for continuous optimization.
• Collaborate closely with design and product teams to align campaigns with brand and conversion goals.

• Create detailed performance reports with strategic recommendations and utilize analytics tools to derive customer insights

‍

Experience & Background

• 3-5 years of hands-on experience in performance marketing channels
• Proven track record working with D2C or ecommerce product companies
• Google Ads expertise is mandatory -must demonstrate advanced proficiency
• Experience with Meta Ads, Amazon and other paid advertising platforms
• Strong background in data analysis and reporting using Google Analytics
• Proficiency in Google Analytics, conversion tracking, and data interpretation.
• Strong skills in campaign reporting, data analysis and budget management.
• Comfortable working in fast-paced environments with performance targets.