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Overview:

A US-based career transformation platform is looking for a branding agency as it is undergoing a major rebrand to align with its evolving business focus.

Brief Requirements:

• Develop a new brand identity and design system that communicates thought leadership in AI upskilling
• Redesign the website with improved UI/UX, navigation, and a modern visual language
• Create scalable brand templates for digital campaigns, social media, and sales materials
• Establish brand copy guidelines that shift from functional/technical to inspiring and emotionally resonant

Agency Requirements:

• Proven experience in global rebrands with tech or education-focused clients
• Strong capability in end-to-end design systems (logo, color palette, templates, imagery, copy tone)
• Expertise in digital-first marketing and AI-enabled creative workflows
• Ability to deliver a future-ready website as a key lead-generation engine

Target Audience:

• The brand primarily serves US-based professionals (28–40 years old) working in tech and increasingly in non-technical domains
• Demographics: Ambitious mid-career professionals, often with 9–15 years of experience, seeking career advancement
• Psychographics: Motivated by higher income, recognition, and fear of skills becoming obsolete in the AI era
• Geographies: 90% US market