Overview

A leading brand consultancy and growth marketing company is looking for an Associate Director, Public Relations based out of Mumbai/Delhi

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About the company:

• A full service brand consultancy and growth marketing company with a 15+ year leagacy
• With a track record of building iconic brands both homegrown and international
• Access to celebrities, PR, content creators and talent in 15+ countries
• 4 offices in India plus a pan-India consultant network

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Role & Responsibilities:

Leadership & Team Management

• Provide strategic leadership to junior associates, consultants, and interns, ensuring effective management and mentorship
• Align team efforts with the company's core values, vision, and business goals
• Develop and implement team-building initiatives to maintain high morale and a collaborative work environment
• Set performance metrics for the team and ensure timely reviews and feedback
• Enforce adherence to the company's policies, professional ethics, and industry best practices

Client & Media Relations

• Act as a key representative of the company, fostering strong relationships with high-profile clients and media houses
• Develop and execute media relations strategies to secure top-tier placements across print, digital, and broadcast media
• Maintain and leverage a robust network of media contacts, industry influencers, and thought leaders
• Oversee client communications, ensuring consistent and strategic messaging across channels
• Provide crisis communication and reputation management support to clients as needed

Business Development & Strategy:

• Identify and explore new business opportunities, preparing and presenting proposals to potential clients
• Develop and execute long-term brand marketing and PR strategies aligned with client business objectives
• Evaluate and optimize PR campaigns, sponsorships, partnerships, and brand collaborations
• Stay updated on industry trends, emerging technologies, and market insights to drive innovation
• Lead the development of quarterly and annual strategic roadmaps for clients

Event & Campaign Management:

• Oversee the planning and execution of high-impact PR campaigns, press conferences, and industry events
• Ensure seamless coordination of promotional events and brand activations
• Supervise the creation of campaign materials, including briefing documents, presentations, and reports
• Monitor campaign performance, generating post-event analysis and recommendations for improvement

Content Creation & Thought Leadership

• Guide the development of compelling content, including press releases, articles, white papers, and reports
• Oversee the production of client-facing materials such as newsletters, brochures, and promotional assets
• Ensure alignment of all content with brand messaging and strategic objectives
• Foster thought leadership by securing speaking engagements, panel discussions, and media interviews for key stakeholders

Digital & Social Media Integration

• Collaborate with the digital marketing team to enhance PR efforts through online platforms and social media channels
• Lead the development of multi-channel marketing strategies that integrate traditional and digital PR
• Monitor and analyze digital media trends to improve client visibility and engagement
• Oversee the tracking of online brand sentiment and recommend strategic adjustments when necessary

Financial & Operational Oversight

• Manage budgets for PR campaigns, sponsorships, and marketing initiatives
• Ensure cost-effective allocation of resources without compromising the quality of services delivered
• Track campaign performance, providing financial insights and impact assessments to senior leadership
• Negotiate and manage contracts with media partners, vendors and key stakeholders

Client Retention & Satisfaction

• Ensure 100% client satisfaction through exceptional service and consistent value delivery
• Address client concerns proactively, ensuring issues are resolved with strategic solutions
• Regularly update clients on campaign progress, PR milestones, and industry developments
• Cultivate long-term relationships to secure repeat business and referrals

Knowledge Management & Industry Networking

• Stay abreast of the latest developments in PR, media, and marketing industries
• Build and maintain a network of media professionals, industry influencers, and strategic partners
• Organize monthly knowledge-sharing sessions within the team to ensure continuous professional development
• Represent the company at industry forums, networking events, and conferences

Crisis Management & Risk Mitigation

• Lead crisis communication planning and execution for clients
• Ensure swift and strategic responses to reputational risks and media controversies
• Develop contingency plans for potential PR challenges, ensuring readiness for unforeseen events
• Guide the team in crafting effective crisis communication statements and public responses

Performance Metrics

• Media Coverage & Placement: Quality and frequency of secured media placements
• Client Satisfaction: Feedback and retention rates
• Business Growth: Number of new clients acquired and expansion of existing accounts
• Team Performance: Employee engagement, mentorship success, and adherence to deadlines
• Campaign Success: Measured by engagement, visibility, and ROI
• Financial Management: Budget adherence and cost-effectiveness

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Who we are looking for:

• 8-9+ years of PR & marketing experience
• Prior PR agency experience required
• Prior experience in Lifestyle (Fashion, Beauty, Jewellery, Wellness), Hospitality, Luxury, FMCG is preferred

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What's on offer:

• Competitive salary and benefits package
• Opportunity to work in a dynamic and creative environment
• Professional development and growth opportunities