Overview

A leading brand consultancy and growth marketing company is looking for an Associate Director - Influencer Marketing based out of Mumbai/Delhi.

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About the company

• Full service brand consultancy and growth marketing company with a 15 year legacy
• With a track record of building iconic brands, both homegrown and international
• Access to celebrities, PR, content creators and talent across 15+ countries
• 4 offices in India plus a pan India consultant network

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Role & Responsibilities

Strategic Leadership & Team Management:

• Understand and embody the company's values, vision, and goals, ensuring alignment across all influencer marketing initiatives
• Provide strategic direction and leadership to the influencer marketing team, fostering a culture of innovation, accountability, and high performance
• Mentor and develop team members, enabling capability building, ownership, and consistent output quality
• Establish and enforce processes, policies, and best practices, ensuring seamless execution and operational efficiency across campaigns

Campaign Strategy & Execution Excellence:

• Lead end-to-end strategy, ideation, and execution of influencer campaigns with credible creators, ensuring alignment with brand and business objectives
• Oversee the creation and execution of quarterly roadmaps, ensuring timely delivery and high-quality output across all campaigns
• Identify and drive innovative, impactful campaign ideas to stay ahead of industry trends and competition
• Ensure effective categorization and deployment of creators across objectives such as engagement with Gen Z/Gen Alpha audiences, buzz creation, brand building, and sales

Data-driven Insights & Trend Forecasting:

• Leverage consumer insights, campaign data, and market trends to inform strategies and optimize performance
• Drive trend forecasting initiatives to identify emerging content formats, creators, and platform opportunities
• Ensure continuous tracking of new and upcoming SMEs, creators, and industry movements to maintain a competitive edge

Client Success & Retention:

• Build and maintain strong client relationships, ensuring consistent value delivery and 100% client retention
• Act as the primary escalation point for client concerns, ensuring timely resolution and satisfaction
• Align campaign strategies with client expectations and business goals, driving long-term partnerships

Partner & Talent Ecosystem Development:

• Build and nurture relationships with talent agencies, creators, stylists, and key ecosystem partners
• Conduct regular engagements with talent agencies to unlock new opportunities and strengthen collaborations
• Develop and maintain a robust resource bank of creators, agencies, and industry contacts
• Drive negotiations to secure optimal rates and maximize value for clients and the organization

Operations, Compliance & Financial Management:

• Oversee end-to-end operational workflows including negotiations, contracts, documentation, invoicing, and payouts
• Ensure all agreements and paperwork are executed accurately and promptly
• Maintain financial discipline across campaigns, ensuring efficiency, transparency, and compliance with company standards

Business Growth & Client Acquisition:

• Work closely with the business development and sales teams to drive lead generation, conversion, and customer retention strategies
• Develop targeted marketing campaigns to acquire new clients and deepen engagement with existing ones
• Identify opportunities for cross-selling and upselling services to maximize revenue growth

Reporting, Systems & Database Management:

• Ensure timely delivery of campaign and event reports with actionable insights and performance analysis
• Drive the development and maintenance of structured databases for influencers, ensuring daily/weekly updates
• Implement scalable systems for tracking creator performance, campaign outcomes, and resource allocation

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Who we are looking for:

• 7+ years of Influencer Marketing experience
• Prior influencer marketing agency experience required
• Experience in Lifestyle (Fashion, Beauty, Jewellery, Wellness), Hospitality, Luxury, FMCG is preferred
• Knowledge of barter collaborations along with paid; should know how celebrity sourcing works
• Good network in the inlander and stylist community

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What's on offer:

• Competitive salary and benefits package
• Opportunity to work in a dynamic and creative environment
• Professional development and growth opportunities

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